Collection: WHY NOT: COSMETICS

Break the Mirror. Build the Look.

You've heard the rules your whole life: Too much. Too loud. Not for you. We say: WHY NOT?

The WHY NOT: COSMETICS collection is formulated for the fearless. This is more than makeup—it's your armor, your mood, and your creative outlet. Dive into a world of hyper-saturated pigments, long-wear formulas, and tools designed for effortless artistry. We've created the palette. Now, go paint the masterpiece.

You don't need permission to be seen. You just need the right color